Hello, my name is

Jasmina Madsen

Digital Communications Specialist

Jasmina
About me

I am an enthusiastic digital communications specialist based in Copenhagen, with over 6 years of experience in managing and executing communication strategies across various digital platforms to effectively reach and engage target audiences.

I craft engaging user experiences

With years of experience in digital communications, I have mastered the ability to create compelling and engaging content across different digital platforms, along with managing social media accounts, understanding SEO, and proficiency in using analytics tools to track and analyze digital performance, making data-driven decisions to optimize strategies.

Additionally, I have developed skills in managing and updating websites, as well as optimizing website structure to be more user-friendly.

Having worked in large companies and within teams, I possess strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams, clients, and stakeholders.

What I do

From understanding your goals and overall communication needs, I do everything that falls in between these lines.

Strategy Development

Based on your goals, I can help you develop and tailor a digital communication strategy. This strategy may include content creation, social media management, SEO optimization, digital advertising, and more.

COMMUNICATION AND COLLABORATION

Effective communication and collaboration throughout the whole process, which includes providing updates on the progress, soliciting feedback, and addressing any questions or concerns that arise.

Strategy implementation

Once you approve the strategy, I can help you implement it. This may involve creating and publishing content, managing social media accounts, launching campaigns, optimizing website content, and more.

OPTIMIZATION

I can help you continuously evaluate the performance of the strategy, identify areas for improvement, and implement adjustments to optimize results over time.

Monitoring and Analysis

I can help you monitor the performance of various digital channels, track your KPIs, analyze data, and provide regular reports to demonstrate the effectiveness of the strategy and make data-driven adjustments as needed.

Skills

Content creation and management
Strategic thinking
SEO
Web Analysis
Website Management
Team Management
Social Media

IT-Skills

CMS: Sitecore, WordPress, Drupal, Bedrock
Data Analysis: Adobe Analytics, Google Analytics, PowerBi
Social Media: Facebook, Instagram, Snapchat, LinkedIn, Twitter
Email Marketing and Automation: MailChimp
Image Editing: Adobe Photoshop, Gimp
Slides and Basic Design: PowerPoint, Keynote, Google Slides, Canvas
Project Planning: Jira, Monday, MS Teams, Trello, MS Planner
Communication: Slack, MS Teams, Google Hangouts

My Experience

2019-2023

ShowHeroes Group

Head of publishing

  • Grow and develop ShowHeroes Group’s partner network
  • Strategic consulting
  • Reporting and data analysis
  • Partner management and communication
2013-2019

Microsoft

Editor-in-chief

  • Development and implementation of an engagement strategy
  • Team management
  • KPI management
  • Editorial tasks
2013-2013

Kultur og Fritid N

Project and Event Employee

  • Management and development of events and projects in the cultural and leisure sector
  • Marketing and updating of offerings in the cultural and leisure sector through the creation of website content and social media
  • PR and communication tasks
2012-2012

CF1701

Communications manager

  • Development of an online and communication strategy by identifying key messages and the relevant stakeholders
  • Development and updating of the website
  • Creating content for the newsletters
2010-2011

Aller Media 

Web Editor and Site Manager

  • Development and update of websites: Qmag.dk, Oestrogen.dk, and Tidenskvinder.dk
  • Creating articles and newsletters

Education

2008-20

Copenhagen University

Master's degree in Comparative Cultural Studies

2003-2006

University of Southern Denmark

Bachelor's degree in Literature